Today's regeneration was just in time. Monday and Tuesday's workouts left me exhausted. Today's foam roll, cold plunge and massage felt great.
This week, a different kind of client entered our consciousness. About a dozen executives descended upon the Tempe campus to work out, learn about nutrition and improve their "performance living". At first, I thought it was a little ridiculous to see forty-somethings working out among the college and pro athletes. However, it makes a lot of sense to all parties. Instead of throwing money at a fantasy camp where they can expose their athletic weaknesses and meet has-been athletes, these professionals learn how to eat right, train right and rub elbows with the best current athletes. Athletes' Performance also taps into a market that they wouldn't normally expose themselves to.
In other news, Darryl left AP yesterday to advise the San Francisco 49ers (NFL) training camp for a few days.
A shorter entry for a half-day at AP.
Thanks for reading,
Ben
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